Adeleye Adedeji
Experienced Digital Marketing Manager
Oworonshoki, NG.About
Highly accomplished Digital Marketing Manager with over 8 years of experience leading data-driven campaigns to optimize customer acquisition, retention, and journey enhancements. Expert in developing and executing multi-channel strategies, including SMS, in-app notifications, and social media, to drive significant campaign performance improvements. Proven ability to leverage customer insights and analytics, consistently delivering impactful campaigns that align with core business objectives and achieve measurable growth.
Work
Edenlife
|Head of Marketing
Lagos, Lagos State, Nigeria
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Summary
Led comprehensive marketing strategies, team leadership, and digital execution to drive significant business growth and customer engagement for a dynamic lifestyle platform.
Highlights
Orchestrated and executed weekly multi-channel growth campaigns across SMS, push notifications, email, and in-app notifications, boosting customer engagement by 20%.
Designed and implemented inbound marketing strategies for the B2B arm, resulting in a 1000% increase in qualified leads with a 5% conversion rate.
Directed overall marketing team leadership, strategy development, content creation, event management, partnerships, and technical digital marketing operations.
ROAM Africa (Jobberman Nigeria & Ghana)
|Digital Marketing Lead
Lagos, Lagos State, Nigeria
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Summary
Spearheaded digital marketing and lead acquisition initiatives from ideation to implementation, driving substantial user and business growth for a leading African job platform.
Highlights
Launched and managed diverse digital campaigns (search, video, display, social media), increasing B2B leads by 300% and learner/jobseeker leads by 500%.
Optimized email campaigns by overseeing end-to-end production, including list segmentation and A/B testing, which improved email open rates by 25%.
Leveraged Google Analytics and PowerBI to inform data-driven marketing strategies and critical business decisions.
Led and mentored a 4-member digital marketing team, including an Email Specialist, Digital Marketing Associate, and User Acquisition Associate.
Dunlop Nigeria
|Digital Marketing Lead
Lagos, Lagos State, Nigeria
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Summary
Directed digital marketing efforts, focusing on content creation and brand uniformity, to enhance market presence and drive revenue for a prominent Nigerian brand.
Highlights
Managed comprehensive content creation across blogs, graphics, and social media, establishing a new brand template for digital media uniformity.
Executed successful email and SMS marketing campaigns that directly contributed to a 5% increase in revenue.
Developed and produced in-house marketing materials, providing valuable assets for the sales team's remarketing efforts.
Freelance Digital Marketer
|Digital Marketing Consultant
Lagos, Lagos State, Nigeria
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Summary
Provided comprehensive digital marketing services to diverse small businesses in fashion, education, and consulting, driving enhanced engagement, sales, and online visibility.
Highlights
Designed and executed social media marketing campaigns for multiple clients across diverse industries, driving demonstrable increases in engagement and sales.
Developed and implemented effective SEO strategies and authored articles, significantly improving search engine rankings and increasing website traffic for clients.
Provided expert digital marketing consultation and hands-on execution, enabling numerous small businesses to optimize their online presence and achieve their growth objectives.
Ochulo Group
|Creative and Marketing Lead
Lagos, Lagos State, Nigeria
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Summary
Developed and executed high-impact paid acquisition and content strategies, significantly increasing revenue and brand visibility across multiple group businesses.
Highlights
Formulated and implemented a comprehensive paid acquisition strategy across Facebook, Instagram, and Google, yielding a 65% increase in revenue.
Cultivated a data-driven culture, utilizing insights from rigorous A/B testing on landing pages, copy, and designs to optimize performance.
Oversaw all content creation processes, leading to a 100% increase in social media following across all businesses within the group.
Ideated and launched merchant acquisition campaigns for Ochulo Lifestyle, boosting merchant onboarding by 150% and securing a strategic Influencer Marketing and Partnership deal with BBNaija.
Healthcare International
|Brand Executive
Lagos, Lagos State, Nigeria
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Summary
Managed social media presence, initiated paid campaigns, and developed content strategies to drive significant organic growth, leads, and website traffic for a healthcare organization.
Highlights
Managed and optimized social media presence across Instagram, Facebook, and LinkedIn, achieving 120% organic page growth.
Collaborated with the sales team to launch paid social media campaigns, generating a 300% increase in leads and a 15% conversion rate.
Established and managed the company blog section, authoring and distributing posts that increased website traffic by 400%.
Education
CXL Institute
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Mini-degree
Growth Marketing
National Institute of Public Relations
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Certificate
Public Relations
WildFusion Centre
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Advanced Training
Digital Marketing
Google Ads Academy
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Certification
Google Ads
Twitter Flight School
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Certification
Twitter Ads
Obafemi Awolowo University
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BSc
Sociology
Skills
Partnership Management
Strategic Partnerships, Influencer Marketing, Business Development.
Digital Marketing Leadership
Digital Strategy, Team Leadership, Marketing Management.
A/B Testing and Campaign Optimization
A/B Testing, Conversion Rate Optimization, Campaign Management, Performance Optimization.
Customer Journey Mapping and Enhancement
Customer Experience, User Journey, Customer Lifecycle Management, Engagement Strategies.
Data-driven Marketing and Experimentation
Data Analytics, Marketing Analytics, Experimentation, Business Intelligence, Google Analytics, PowerBI.
Marketing Automation
Customer.io, Zoho, Email Marketing Automation, In-App Notifications, SMS Marketing.
Content Development and Storytelling
Content Strategy, Content Creation, Copywriting, Brand Storytelling, Blog Management.
Digital Advertising and Performance Marketing
Paid Media, Performance Marketing, Google Ads, Meta Ads, Twitter Ads, Search Engine Marketing (SEM), Social Media Advertising.
SEO
Search Engine Optimization, Keyword Research, Content SEO, Technical SEO.